Ten Key Questions to Ask If your firm needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose? Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers. Don’t become [...]
Service Profile of the Month Do your attorneys, both partners and associates, need to improve their skills in generating new business? If so, The Specialists in Law Firm Marketing’s “Business Development Training for Lawyers” may be the solution for your firm. This program is designed specifically for lawyers and the business development challenges they [...]
What Can Your Firm Do To Grow? Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in Law Firm Marketing to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, [...]
Service Profile of the Month If your firm needs an updated website, would you like to work with a website development firm that does the following? Research and write (or edit) your content – with specialized knowledge of law firms Branding expertise to maximize your online presence Positioning and marketing strategy expertise to reach your [...]
Kevin W. Brown, M.B.A. recently attended a Bar CLE course on the new State Bar Rules of Professional Conduct, "Avoiding a State Bar Complaint: Review of Some Key Rules of Professional Conduct." There are a number of changes that attorneys have noted with the new rules - and of particular interest to The Specialists in [...]
Marketing Planning & Analysis Marketing planning is an essential ingredient for your firm’s investment in marketing. In fact, we believe that far too many law firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it. Hiring experts in strategic [...]
Few attorneys have had any formal education in marketing, yet any partner (or senior associate seeking to make partner) is expected to bring in new business. How? The Specialists in Law Firm Marketing has decades of experience in working with attorneys at all levels to help develop and nurture new client relationships. From referral/lead [...]
Is your firm actively using social media to reach your audience? If not, consider these facts: Around 7 out of 10 Americans use social media to connect with one another, engage with news content, share information and entertain themselves. (Source: Pew Research Center) Approximately 1 million new active mobile social users are added every day – [...]
E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter? What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]
Part-Time Director of Marketing Small to mid-size firms may want to hire an experienced, high-level Director of Marketing but cannot afford or justify a full-time person. The Specialists in Law Firm Marketing provides the answer to this dilemma: high-level expertise at a part-time cost. We provide hands-on management and implementation of your marketing objectives. Essentially, [...]