7 Key Factors Many law firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc. You might wonder whether it is worthwhile for you to do so as well. Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing [...]
Follow These Steps to Avoid Key Mistakes Choosing an advertising agency is more difficult than it used to be. Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio. The agencies also charged big bucks to [...]
Boost Revenues with More Involvement If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing. For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]
Service Profile of the Month If your firm is considering a merger, marketing is obviously a critical area to evaluate for the deal to work. How will you retain clients? What are the best methods to maximize the PR value? How can you effectively combine the unique branding and positioning strengths of each entity? [...]
Ten Key Questions to Ask If your firm needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose? Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers. Don’t become [...]
Service Profile of the Month Do your attorneys, both partners and associates, need to improve their skills in generating new business? If so, The Specialists in Law Firm Marketing’s “Business Development Training for Lawyers” may be the solution for your firm. This program is designed specifically for lawyers and the business development challenges they [...]
What Can Your Firm Do To Grow? Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in Law Firm Marketing to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, [...]
Service Profile of the Month If your firm needs an updated website, would you like to work with a website development firm that does the following? Research and write (or edit) your content – with specialized knowledge of law firms Branding expertise to maximize your online presence Positioning and marketing strategy expertise to reach your [...]
Kevin W. Brown, M.B.A. recently attended a Bar CLE course on the new State Bar Rules of Professional Conduct, "Avoiding a State Bar Complaint: Review of Some Key Rules of Professional Conduct." There are a number of changes that attorneys have noted with the new rules - and of particular interest to The Specialists in [...]
Marketing Planning & Analysis Marketing planning is an essential ingredient for your firm’s investment in marketing. In fact, we believe that far too many law firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it. Hiring experts in strategic [...]