Uncategorized

June 2021

  Idea of the Month: E-blasts - Systemize them!   Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention.  Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients [...]

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

Recent Engagement: Branding for Restructured Firm   In this engagement, a new composition of partners (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.”  The Specialists in Law Firm Marketing was called in to get it done (click here to learn more about "branding and positioning"). The [...]

Idea of the Month: Strategic Marketing Plans     Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm’s marketing efforts throughout the year, providing specific direction and a method to measure and control your efforts. Far too many firms jump [...]

Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both?       As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options (read article here) ...

Recent Engagement: Website Replacement   We are frequently contacted by new clients who have heard of The Specialists in Law Firm Marketing’s website development expertise and want us to overhaul or upgrade their website.  These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end [...]

Part III: Maximizing Digital Marketing Techniques during COVID-19   by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association.  This is the 3rd article in a 3-part series} In the last issue of this three-part article on [...]

Part II: Profit-Driven Goals and Exceptional Branding   by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association.  This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge [...]

Part I: The critical role of "Integrated Internet Marketing"   by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association.  This will be published as a 3-part article in this newsletter} A major impact of the COVID-19 [...]