How to Get an E-Newsletter Up and Running without Losing Your Mind!

E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]

By |2023-08-28T22:03:54+00:00March 31st, 2023|Uncategorized|Comments Off on How to Get an E-Newsletter Up and Running without Losing Your Mind!

Is it time for your firm to rebrand?

Many law firms that have existed for some time face the issue of whether they should "rebrand."  Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination  is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and evolved" [...]

By |2023-03-31T17:52:56+00:00March 14th, 2023|Uncategorized|0 Comments

Recent Engagement: Website Upgrade

Your Critical Internet Foundation   We are frequently contacted by new clients who have heard of The Specialists in Law Firm Marketing’s website development expertise and want us to overhaul/upgrade their website.  These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence. [...]

By |2023-03-14T21:40:10+00:00March 1st, 2023|Uncategorized|Comments Off on Recent Engagement: Website Upgrade

Your Firm’s Marketing Department – Inside, Outside or Both?

Maximizing Your Marketing Investment   As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are three options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous [...]

By |2023-03-01T17:55:57+00:00February 10th, 2023|Uncategorized|Comments Off on Your Firm’s Marketing Department – Inside, Outside or Both?

Strategic Marketing Planning:

What you need to know for 2023   Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many firms jump into the marketing process [...]

By |2023-02-10T19:02:35+00:00January 27th, 2023|Uncategorized|Comments Off on Strategic Marketing Planning:

  Idea of the Month: E-blasts - Systemize them!   Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention.  Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients [...]

By |2021-12-11T00:10:55+00:00May 18th, 2021|Uncategorized|Comments Off on

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

By |2021-12-11T00:11:31+00:00May 17th, 2021|Uncategorized|Comments Off on

Recent Engagement: Branding for Restructured Firm   In this engagement, a new composition of partners (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.”  The Specialists in Law Firm Marketing was called in to get it done (click here to learn more about "branding and positioning"). The [...]

By |2021-12-11T00:12:37+00:00May 16th, 2021|Uncategorized|Comments Off on
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