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How to Choose a PR Firm

Maximize Your $$$ Spent on PR!   If you find that your PR firm doesn’t understand your practice or the culture in your firm, you’ll likely be very frustrated.  At some point in time, you’ll find yourself asking “Why do I always end up substantially changing their work?  Why do I have to teach them [...]

By |2024-11-26T22:52:34+00:00April 30th, 2024|Uncategorized|0 Comments

How to Get an E-Newsletter Up and Running without Losing Your Mind!

E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]

By |2024-04-30T20:46:45+00:00April 8th, 2024|Uncategorized|Comments Off on How to Get an E-Newsletter Up and Running without Losing Your Mind!

How to Select a
Marketing Consultant

Key Questions for Screening   If you're searching for a qualified marketing consultant, it can be frustrating.  While some consultants perform exceptionally well and add tremendous value, the vast majority who call themselves "marketing consultants" are massively underqualified (many cannot even properly define the term "marketing!").  Searching Google provides a wild array of hundreds of [...]

By |2024-04-10T16:53:26+00:00March 19th, 2024|Uncategorized|0 Comments

How to Market Your Firm
Regularly to Clients & Prospects?

The power of a “Digital Communications System”   Are you looking for a system to regularly communicate to your clients, prospects and key contacts? Are you frustrated that your target market lacks awareness of your branding and services? Do you have great client and prospects lists - but don’t have an effective method to keep [...]

By |2024-03-19T18:36:58+00:00February 12th, 2024|Uncategorized|Comments Off on How to Market Your Firm
Regularly to Clients & Prospects?

Want to Grow Your Firm in 2024?

Idea of the Month: Strategic Marketing Plans       Can you afford to waste time and money?  Far from it, your firm is likely looking at ways to cut costs.  So why put your dollars into futile marketing efforts?  You know that you must market, or watch your firm die, but isn’t there a [...]

By |2023-12-14T01:20:41+00:00November 16th, 2023|Uncategorized|Comments Off on Want to Grow Your Firm in 2024?

20 Signs That Your Website
Needs Updating

You might have suspected that your website needs work. Here are a few questions to consider in your evaluation: Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look like [...]

By |2023-11-16T17:31:53+00:00October 24th, 2023|Uncategorized|Comments Off on 20 Signs That Your Website
Needs Updating

Service Profile of the Month:

Part-Time Director of Marketing Small to mid-size firms may want to hire an experienced, high-level Director of Marketing but cannot afford or justify a full-time person. The Specialists in Law Firm Marketing provides the answer to this dilemma: high-level expertise at a part-time cost. We provide hands-on management and implementation of your marketing objectives. Essentially, [...]

By |2023-11-16T17:32:17+00:00October 23rd, 2023|Uncategorized|Comments Off on Service Profile of the Month:

How to Engage Personnel in
New Business Development

Boost Revenues with More Involvement   If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing.  For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]

By |2023-10-25T01:37:15+00:00August 28th, 2023|Uncategorized|Comments Off on How to Engage Personnel in
New Business Development
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