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Finally, a marketing firm that understands attorneys!

We understand how to market law firms, from the smallest to the largest firms, as few others do!
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Part-Time Director of Marketing™

On a monthly retainer contract (non-employee) basis, we provide hands-on management and implementation of your marketing objec­tives, at a fraction of the cost of a full-time employee. This is as an alternative or supplement to an internal marketing depart­ment.

Marketing Planning & Analysis

Through our unique process, clients are able to be improve the effectiveness of their marketing efforts, while appropriately managing the use of human and financial resources.   Our goal is to help you work smarter, not harder.

Business Development

Firm-wide or practice group training, personal coaching, partner retreats, business development meetings, tracking systems, and more!  We help to equip your attorneys for success in business development.

Digital Marketing

Are your internet marketing efforts a disjointed mess?  If so, our affiliate company Exemplar Digital Marketing offers a solution to your dilemma: Integrated Internet Marketing.  Our goal is to bring all of your internet marketing efforts together into a combined, effective and cohesive campaign!

Branding & Positioning

Whether you need effective text written, strategic guidance on how to differentiate your firm, or an eye-catching logo, The Specialists in Law Firm Marketing™ provides the full range of capabilities that you need.

Advertising & Marketing Materials

We help with strategy, copywriting, graphic design and all aspects of production.  Our goal is to create awesome and effective materials, while making the process easy for you!

Publicity & Public Relations

Is it important for the business community in your area to be familiar with your firm and its capabilities?  Do you face an image problem that needs to be corrected? Do you want to be perceived as an expert in your field?

The Specialists in Law Firm Marketing™, founded 1991, has served law firms of all sizes across the country.  We offer capabilities and credentials unsurpassed by few if any competitors across the country!

The Specialists in Law Firm Marketing™ is known for our Part-Time Director of Marketing™ service, great strategic guidance, and superior implementation of full-service marketing concepts.

Recent News

1709, 2019

“Law Firm Marketing News” – September 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: Are E-Newsletters a Valuable Tool to Attract New Clients? How to Choose an Advertising Agency: Follow These Steps [...]

809, 2019

Article – How to Choose an Advertising Agency

Follow These Steps to Avoid Key Mistakes   Choosing an advertising agency is more difficult than it used to be.  Not too long ago, ad agencies gained virtually all their revenue from designing and placing [...]

2507, 2019

“Law Firm Marketing News” – July 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: How to Engage Personnel in New Business Development Service Profile of the Month: Mergers & Acquisitions Consulting Read [...]

2407, 2019

How to Engage Personnel in New Business Development

Boost Revenues with More Involvement   If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing.  For example, if you’re going to grow by 10-15% [...]