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Your Firm’s Marketing Department – Inside, Outside or Both?

Maximizing Your Marketing Investment   As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are three options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous [...]

By |2023-03-01T17:55:57+00:00February 10th, 2023|Uncategorized|Comments Off on Your Firm’s Marketing Department – Inside, Outside or Both?

Strategic Marketing Planning:

What you need to know for 2023   Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many firms jump into the marketing process [...]

By |2023-02-10T19:02:35+00:00January 27th, 2023|Uncategorized|Comments Off on Strategic Marketing Planning:

“Law Firm Marketing News” – E-blasts – How to Systemize them!

Our latest issue of “Law Firm Marketing News” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter

By |2021-06-24T23:46:58+00:00June 24th, 2021|News|Comments Off on “Law Firm Marketing News” – E-blasts – How to Systemize them!

Article – “Targeting Profitable Markets”

By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission   If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation.  Are your current market segments unprofitable?  Is there not enough growth potential?  Or are you just ineffective in your marketing [...]

By |2021-05-20T01:36:23+00:00May 20th, 2021|News|0 Comments

  Idea of the Month: E-blasts - Systemize them!   Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention.  Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients [...]

By |2021-12-11T00:10:55+00:00May 18th, 2021|Uncategorized|Comments Off on

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

By |2021-12-11T00:11:31+00:00May 17th, 2021|Uncategorized|Comments Off on

Recent Engagement: Branding for Restructured Firm   In this engagement, a new composition of partners (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.”  The Specialists in Law Firm Marketing was called in to get it done (click here to learn more about "branding and positioning"). The [...]

By |2021-12-11T00:12:37+00:00May 16th, 2021|Uncategorized|Comments Off on
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