News

Our latest issue of “Law Firm Marketing News” has just been published. Topic: Is it time for your firm to rebrand? Read this newsletter

Our latest issue of “Law Firm Marketing News” has just been published. Topic: Recent Engagement - Website Upgrade Read this newsletter

Our latest issue of “Law Firm Marketing News” has just been published. Topic: Your Firm's Marketing Department -- Inside, Outside or Both? Read this newsletter

Our latest issue of “Law Firm Marketing News” has just been published. Topics: Article of the Month: Strategic Marketing Planning for 2023 Read this newsletter

Our latest issue of “Law Firm Marketing News” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter

By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission   If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation.  Are your current market segments unprofitable?  Is there not enough growth potential?  Or are you just ineffective in your marketing [...]

Our latest issue of “Law Firm Marketing News” has just been published.  Excerpt: Topic: "Want to survive and even grow in 2021?" Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction [...]

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]

Our latest issue of “Law Firm Marketing News” has just been published.  Excerpt: Topic: "Maximizing Digital Marketing Techniques during COVID-19"" In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication.  Those firms who are the fastest and most flexible in adapting to digital marketing trends will have an [...]

Our latest issue of “Law Firm Marketing News” has just been published.  Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]