News

How to Engage Personnel in New Business Development

Boost Revenues with More Involvement   If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing.  For example, if you’re going to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate all [...]

By |2023-08-28T22:16:37+00:00August 25th, 2023|News|Comments Off on How to Engage Personnel in New Business Development

“Law Firm Marketing News” – E-blasts – How to Systemize them!

Our latest issue of “Law Firm Marketing News” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter

By |2021-06-24T23:46:58+00:00June 24th, 2021|News|Comments Off on “Law Firm Marketing News” – E-blasts – How to Systemize them!

Article – “Targeting Profitable Markets”

By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission   If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation.  Are your current market segments unprofitable?  Is there not enough growth potential?  Or are you just ineffective in your marketing [...]

By |2021-05-20T01:36:23+00:00May 20th, 2021|News|0 Comments

“Law Firm Marketing News” – Want to survive and even grow in 2021?

Our latest issue of “Law Firm Marketing News” has just been published.  Excerpt: Topic: "Want to survive and even grow in 2021?" Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction [...]

By |2021-05-11T23:21:55+00:00May 12th, 2021|News|Comments Off on “Law Firm Marketing News” – Want to survive and even grow in 2021?

Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]

By |2021-05-11T01:41:41+00:00May 10th, 2021|News|Comments Off on Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”
Go to Top