“Law Firm Marketing News” – 20 Signs That Your Website Needs Updating
Our latest issue of “Law Firm Marketing News” has just been published. Topic: 20 Signs That Your Website Needs Updating Read this newsletter
How to Engage Personnel in New Business Development
Boost Revenues with More Involvement If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing. For example, if you’re going to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate all [...]
“Law Firm Marketing News” – Is it time for your firm to rebrand?
Our latest issue of “Law Firm Marketing News” has just been published. Topic: Is it time for your firm to rebrand? Read this newsletter
“Law Firm Marketing News” – Recent Engagement – Website Upgrade
Our latest issue of “Law Firm Marketing News” has just been published. Topic: Recent Engagement - Website Upgrade Read this newsletter
“Law Firm Marketing News” – Your Firm’s Marketing Department — Inside, Outside or Both?
Our latest issue of “Law Firm Marketing News” has just been published. Topic: Your Firm's Marketing Department -- Inside, Outside or Both? Read this newsletter
“Law Firm Marketing News” – Strategic Marketing Planning for 2023
Our latest issue of “Law Firm Marketing News” has just been published. Topics: Article of the Month: Strategic Marketing Planning for 2023 Read this newsletter
“Law Firm Marketing News” – E-blasts – How to Systemize them!
Our latest issue of “Law Firm Marketing News” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter
Article – “Targeting Profitable Markets”
By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing [...]
“Law Firm Marketing News” – Want to survive and even grow in 2021?
Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: Topic: "Want to survive and even grow in 2021?" Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction [...]
Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]