“Law Firm Marketing News” – E-blasts – How to Systemize them!

Our latest issue of “Law Firm Marketing News” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter

By |2021-06-24T23:46:58+00:00June 24th, 2021|News|Comments Off on “Law Firm Marketing News” – E-blasts – How to Systemize them!

Article – “Targeting Profitable Markets”

By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission   If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation.  Are your current market segments unprofitable?  Is there not enough growth potential?  Or are you just ineffective in your marketing [...]

By |2021-05-20T01:36:23+00:00May 20th, 2021|News|0 Comments

“Law Firm Marketing News” – Want to survive and even grow in 2021?

Our latest issue of “Law Firm Marketing News” has just been published.  Excerpt: Topic: "Want to survive and even grow in 2021?" Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction [...]

By |2021-05-11T23:21:55+00:00May 12th, 2021|News|Comments Off on “Law Firm Marketing News” – Want to survive and even grow in 2021?

Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]

By |2021-05-11T01:41:41+00:00May 10th, 2021|News|Comments Off on Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”

“Law Firm Marketing News” – Maximizing Digital Marketing Techniques during COVID-19

Our latest issue of “Law Firm Marketing News” has just been published.  Excerpt: Topic: "Maximizing Digital Marketing Techniques during COVID-19"" In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication.  Those firms who are the fastest and most flexible in adapting to digital marketing trends will have an [...]

By |2021-03-16T03:21:05+00:00March 22nd, 2021|News|Comments Off on “Law Firm Marketing News” – Maximizing Digital Marketing Techniques during COVID-19

“Law Firm Marketing News” – Profit-Driven Goals and Exceptional Branding for Digital Marketing

Our latest issue of “Law Firm Marketing News” has just been published.  Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]

By |2021-03-16T03:15:00+00:00March 3rd, 2021|News|Comments Off on “Law Firm Marketing News” – Profit-Driven Goals and Exceptional Branding for Digital Marketing

“Law Firm Marketing News” – Strategic Marketing Planning: What you need to know for 2021

Our latest issue of “Law Firm Marketing News” has just been published.  Excerpt: When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! Here are five tips to help get your firm on the [...]

By |2021-02-26T02:43:40+00:00December 3rd, 2020|News|Comments Off on “Law Firm Marketing News” – Strategic Marketing Planning: What you need to know for 2021

Resuming Business Operations:
Is Your Website Ready to Perform?

Now that Gov. Newsom has announced California could be just weeks away from modifying stay-at-home orders, it is time to develop key action steps to move your firm forward and re-establish itself in the marketplace. Digital (online) marketing has become more important than ever during the COVID-19 crisis - with business owners working from home, [...]

By |2020-12-02T19:15:18+00:00April 27th, 2020|News|0 Comments

“Law Firm Marketing News” – Strategic Planning for Success in 2nd Half of 2020 — Weekly Marketing Resources during COVID-19

Our latest issue of “Law Firm Marketing News” has just been published.  Excerpt: As we navigate the COVID-19 environment, your marketing activities need to adapt. It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing resources [...]

By |2020-04-29T01:02:17+00:00April 18th, 2020|News|Comments Off on “Law Firm Marketing News” – Strategic Planning for Success in 2nd Half of 2020 — Weekly Marketing Resources during COVID-19

“Law Firm Marketing News” – Coping with Adversity – Leadership Concepts During COVID-19

Our latest issue of “Law Firm Marketing News” has just been published.  Excerpt: During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues. As we talked further and reviewed different strategies, the client shared that he loved my optimistic outlook and practical guidance. After our consultation, he said that he [...]

By |2020-04-07T23:07:33+00:00April 8th, 2020|News|Comments Off on “Law Firm Marketing News” – Coping with Adversity – Leadership Concepts During COVID-19
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