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Article: How to Select a Marketing Consultant

Key Questions for Screening   For years, law firms have utilized outside marketing consultants to assist in their marketing efforts.  Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts.  However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants.  Why [...]

By |2019-10-10T22:14:58+00:00October 10th, 2019|News|0 Comments

“Law Firm Marketing News” – September 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: Are E-Newsletters a Valuable Tool to Attract New Clients? How to Choose an Advertising Agency: Follow These Steps to Avoid Key Mistakes Read this newsletter

By |2019-09-17T21:34:04+00:00September 17th, 2019|News|Comments Off on “Law Firm Marketing News” – September 2019

Article – How to Choose an Advertising Agency

Follow These Steps to Avoid Key Mistakes   Choosing an advertising agency is more difficult than it used to be.  Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio.  The agencies also charged big bucks to [...]

By |2019-09-10T23:27:31+00:00September 8th, 2019|News|0 Comments

“Law Firm Marketing News” – July 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: How to Engage Personnel in New Business Development Service Profile of the Month: Mergers & Acquisitions Consulting Read this newsletter

By |2019-07-25T18:20:42+00:00July 25th, 2019|News|Comments Off on “Law Firm Marketing News” – July 2019

How to Engage Personnel in New Business Development

Boost Revenues with More Involvement   If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing.  For example, if you’re going to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate all [...]

By |2019-07-25T00:10:40+00:00July 24th, 2019|News|Comments Off on How to Engage Personnel in New Business Development

“Law Firm Marketing News” – June 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: How to Choose a Website Developer Service Profile of the Month: Business Development Training Read this newsletter

By |2019-07-25T18:18:09+00:00June 25th, 2019|News|Comments Off on “Law Firm Marketing News” – June 2019

Brown’s Hierarchy of Methods to Obtain Business: What Can Your Firm Do To Grow?

Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in Law Firm MarketingTM to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, based on two essential criteria: (1) [...]

By |2019-05-21T03:52:56+00:00May 21st, 2019|News|Comments Off on Brown’s Hierarchy of Methods to Obtain Business: What Can Your Firm Do To Grow?

Launch of client website: The Law Offices of Tony Rackauckas

We are pleased to announce the launch of another client website: The Law Offices of Tony Rackauckas. See it at: https://rackauckas.com/ This website was designed and written by The Specialists in Law Firm Marketing™ for this client’s practice in “High Profile & Sensitive Transactions & Litigation.”

By |2019-05-01T18:28:35+00:00May 1st, 2019|News|Comments Off on Launch of client website: The Law Offices of Tony Rackauckas

“Law Firm Marketing News” – April 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: New State Bar Rules of Professional Conduct: How Could They Impact Your Marketing? Service Profile of the Month: Marketing Planning & Analysis Read this newsletter

By |2019-04-27T00:18:52+00:00April 27th, 2019|News|Comments Off on “Law Firm Marketing News” – April 2019

New State Bar Rules of Professional Conduct: How Could They Impact Your Marketing?

Kevin W. Brown, M.B.A. recently attended a Bar CLE course on the new State Bar Rules of Professional Conduct, "Avoiding a State Bar Complaint: Review of Some Key Rules of Professional Conduct."  There are a number of changes that attorneys have noted with the new rules - and of particular interest to The Specialists in [...]

By |2019-04-22T19:00:18+00:00April 19th, 2019|News|Comments Off on New State Bar Rules of Professional Conduct: How Could They Impact Your Marketing?