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“Law Firm Marketing News” – March 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: Is it time for your firm to rebrand? Social Media: Research Shows Current Trends Service Profile of the Month: Personal Coaching Services Read this newsletter

By |2019-04-27T00:10:49+00:00March 30th, 2019|News|Comments Off on “Law Firm Marketing News” – March 2019

Is it time for your firm to rebrand?

Many law firms that have existed for some time face the issue of whether they should "rebrand."  Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination  is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and evolved" [...]

By |2019-04-19T21:17:40+00:00March 17th, 2019|News|0 Comments

“Law Firm Marketing News” – February 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: How to Get an E-Newsletter Up and Running without Losing Your Mind! 20 Signs That Your Website Needs Updating Service Profile of the Month: Part-Time Director of Marketing Read this newsletter

By |2019-03-15T23:05:02+00:00February 27th, 2019|News|Comments Off on “Law Firm Marketing News” – February 2019

Article: How to Get an E-Newsletter Up & Running without Losing Your Mind!

  As published in "Big News for Small Firms," The Magazine of the Solo and Small Firm section of the California State Bar Association, reprinted with permission.  E-newsletters can be an effective business development tool - but getting started can be a challenge.  Here is an edited Q&A session with marketing guru Kevin W. Brown, [...]

By |2019-04-19T21:18:58+00:00February 20th, 2019|News|Comments Off on Article: How to Get an E-Newsletter Up & Running without Losing Your Mind!

20 Signs That Your Website
Needs Updating

You might have suspected that your website needs work. Here are a few questions to consider in your evaluation … Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look [...]

By |2019-04-19T21:20:51+00:00February 18th, 2019|News|Comments Off on 20 Signs That Your Website
Needs Updating

Your Firm’s Marketing Department – Inside, Outside or Both?

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical.  A marketing department for a small to mid-sized firm can take many shapes.  Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s).  There are numerous variants of this form, some [...]

By |2018-12-06T23:16:53+00:00December 4th, 2018|News|0 Comments

Establishing A Marketing Budget

A budget can be an important tool in tracking marketing efforts to determine their effectiveness.  It helps partners/shareholders to understand the crucial role of marketing in the firm’s overall performance.  It acts as a gauge to test the firm’s level of commitment to marketing.  It also allows the controller/administrator to manage spending on client relations [...]

By |2018-12-04T20:47:20+00:00December 4th, 2018|News|0 Comments

Ready to Launch a New Firm?

We were recently hired by a newly-forming firm consisting of several attorneys who were joining together from various firms.  Of course, they had developed concepts of what services would be offered and what their firm culture would be like but they needed our help in all aspects of marketing the firm.  They wanted it professionally-managed [...]

By |2018-12-04T20:42:17+00:00November 15th, 2018|News|0 Comments

Is it Time to Overhaul/Upgrade
Your Website?

Once a year, every firm should review their website, sometimes with outside assistance, to make sure that it is up-to-date in content and design. Have you done so lately? Do you know that your website reflects directly on your firm's professionalism and service quality? It must be up to contemporary standards. If your website looks [...]

By |2018-12-04T20:41:43+00:00November 15th, 2018|News|0 Comments