Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both? As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options (read article here) ...
Recent Engagement: Website Replacement We are frequently contacted by new clients who have heard of The Specialists in Law Firm Marketing’s website development expertise and want us to overhaul or upgrade their website. These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end [...]
Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: Topic: "Maximizing Digital Marketing Techniques during COVID-19"" In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication. Those firms who are the fastest and most flexible in adapting to digital marketing trends will have an [...]
Part III: Maximizing Digital Marketing Techniques during COVID-19 by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association. This is the 3rd article in a 3-part series} In the last issue of this three-part article on [...]
Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]
Part II: Profit-Driven Goals and Exceptional Branding by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association. This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge [...]
Part I: The critical role of "Integrated Internet Marketing" by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association. This will be published as a 3-part article in this newsletter} A major impact of the COVID-19 [...]
Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! Here are five tips to help get your firm on the [...]
What you need to know for 2021 "Uncertainty" has been a keyword for 2020 - yet how certain is 2021? Marketing planning has likely never been needed more for your firm than it is now! When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, [...]