Service Profile of the Month Social media has become a necessity in online marketing for most firms. Whether your firm has ever used social media or you are looking to make full use of the platforms you already have, The Specialists in Law Firm Marketing provides expertise in strategically planning your social media campaign [...]
Does your organization need a speaker for an event in 2020? If so, contact us for a "Speaker Package" to see if Mr. Brown is available. Topics include: CLE Presentations on Ethics Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations
Failing to plan is planning to fail … Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your firm die, but isn’t there a better [...]
Failing to plan is planning to fail … Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your firm die, but isn’t there a better [...]
Service Profile of the Month Is your firm planning for advertising costs in 2020? Advertising can be one of the most expensive marketing techniques, so it is important to not just have effectively-designed and written ads but also a sound strategy and an effectively-executed campaign. Crucially, The Specialists in Law Firm Marketing helps you [...]
Key Questions for Screening For years, law firms have utilized outside marketing consultants to assist in their marketing efforts. Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts. However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants. Why [...]
Key Questions for Screening For years, law firms have utilized outside marketing consultants to assist in their marketing efforts. Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts. However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants. Why [...]
Service Profile of the Month Do you have trouble setting your firm apart from the crowd? A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace. Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]
Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: Are E-Newsletters a Valuable Tool to Attract New Clients? How to Choose an Advertising Agency: Follow These Steps to Avoid Key Mistakes Read this newsletter
7 Key Factors Many law firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc. You might wonder whether it is worthwhile for you to do so as well. Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing [...]