Service Profile of the Month If your firm needs an updated website, would you like to work with a website development firm that does the following? Research and write (or edit) your content – with specialized knowledge of law firms Branding expertise to maximize your online presence Positioning and marketing strategy expertise to reach your [...]
Does your organization need a speaker for an event in 2019? If so, contact us for a "Speaker Package" to see if Mr. Brown is available. Topics include: CLE Presentations on Ethics Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations
We are pleased to announce the launch of another client website: The Law Offices of Tony Rackauckas. See it at: https://rackauckas.com/ This website was designed and written by The Specialists in Law Firm Marketing™ for this client’s practice in “High Profile & Sensitive Transactions & Litigation.”
Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: New State Bar Rules of Professional Conduct: How Could They Impact Your Marketing? Service Profile of the Month: Marketing Planning & Analysis Read this newsletter
Kevin W. Brown, M.B.A. recently attended a Bar CLE course on the new State Bar Rules of Professional Conduct, "Avoiding a State Bar Complaint: Review of Some Key Rules of Professional Conduct." There are a number of changes that attorneys have noted with the new rules - and of particular interest to The Specialists in [...]
Kevin W. Brown, M.B.A. recently attended a Bar CLE course on the new State Bar Rules of Professional Conduct, "Avoiding a State Bar Complaint: Review of Some Key Rules of Professional Conduct." There are a number of changes that attorneys have noted with the new rules - and of particular interest to The Specialists in [...]
Marketing Planning & Analysis Marketing planning is an essential ingredient for your firm’s investment in marketing. In fact, we believe that far too many law firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it. Hiring experts in strategic [...]
Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: Is it time for your firm to rebrand? Social Media: Research Shows Current Trends Service Profile of the Month: Personal Coaching Services Read this newsletter
Many law firms that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and evolved" [...]
Few attorneys have had any formal education in marketing, yet any partner (or senior associate seeking to make partner) is expected to bring in new business. How? The Specialists in Law Firm Marketing has decades of experience in working with attorneys at all levels to help develop and nurture new client relationships. From referral/lead [...]
