Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: Instead of hunkering down and waiting out the Covid-19 pandemic, take a leadership role! Get out in front of the crisis and show your clients and business contacts that your firm is not only responding but being proactive. Clients need to know that [...]
In developing a client communications strategy during the coronavirus pandemic, the key challenge for most firms is how to communicate that you are caring, empathetic and ready to help vs. appearing that you are greedy and wanting to take advantage of others in a very trying time. On the other hand, is it even worse [...]
Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: The Covid-19 Virus is Highly Unusual – How Will You Respond? Some firms are taking a path of "sit back and wait for it to pass" – is that you? Instead, you should consider a proactive client communications program. Your clients want [...]
As the Covid-19 virus continues to disrupt our society and economy, The Specialists in Law Firm Marketing wants to assure you that we are still “open for business” while taking all necessary precautions to protect our staff and clients. We are able to maintain full capabilities to serve all of your marketing needs. This will [...]
The coronavirus Covid-19 outbreak has been a rapidly evolving issue for the economy, as businesses across the country have been temporarily closing. Depending on location, some law firms are closing offices and asking employees to work remotely. Some courts have closed, while others have curtailed caseloads and services. The Covid-19 Virus is Highly Unusual – [...]
Kevin Brown will speak to the Monterey County Bar Association on “Ethical Attorney Advertising and Marketing” on March 12th. Topics to be discussed: What is ethical attorney advertising and why is it important? Old Rules, New Rules New State Bar Rules of Professional Conduct regarding marketing Establishing a “Compliance Assurance System" Sign-up to attend
Six Key Steps Managing your firm is always a challenging task. Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations, or finances, it seems like there is always something that keeps your schedule full, right? With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]
Six Key Steps Managing your firm is always a challenging task. Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations, or finances, it seems like there is always something that keeps your schedule full, right? With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]
Service Profile of the Month Social media has become a necessity in online marketing for most firms. Whether your firm has ever used social media or you are looking to make full use of the platforms you already have, The Specialists in Law Firm Marketing provides expertise in strategically planning your social media campaign [...]
Does your organization need a speaker for an event in 2020? If so, contact us for a "Speaker Package" to see if Mr. Brown is available. Topics include: CLE Presentations on Ethics Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations