Recent Engagement: Branding for Restructured Firm In this engagement, a new composition of partners (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.” The Specialists in Law Firm Marketing was called in to get it done (click here to learn more about "branding and positioning"). The [...]
“Law Firm Marketing News” – Want to survive and even grow in 2021?
Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: Topic: "Want to survive and even grow in 2021?" Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction [...]
Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
Maximizing Your Marketing Personnel
Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both? As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options (read article here) ...
“Law Firm Marketing News” – Maximizing Digital Marketing Techniques during COVID-19
Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: Topic: "Maximizing Digital Marketing Techniques during COVID-19"" In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication. Those firms who are the fastest and most flexible in adapting to digital marketing trends will have an [...]
Cutting-Edge Techniques for
The New Era of Digital Marketing
Part III: Maximizing Digital Marketing Techniques during COVID-19 by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association. This is the 3rd article in a 3-part series} In the last issue of this three-part article on [...]
“Law Firm Marketing News” – Profit-Driven Goals and Exceptional Branding for Digital Marketing
Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]
Cutting-Edge Techniques for
The New Era of Digital Marketing
Part II: Profit-Driven Goals and Exceptional Branding by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association. This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge [...]
Cutting-Edge Techniques for
The New Era of Digital Marketing
Part I: The critical role of "Integrated Internet Marketing" by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association. This will be published as a 3-part article in this newsletter} A major impact of the COVID-19 [...]