“Law Firm Marketing News” – Recent Engagement – Website Upgrade
Our latest issue of “Law Firm Marketing News” has just been published. Topic: Recent Engagement - Website Upgrade Read this newsletter
Recent Engagement: Website Upgrade
Your Critical Internet Foundation We are frequently contacted by new clients who have heard of The Specialists in Law Firm Marketing’s website development expertise and want us to overhaul/upgrade their website. These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence. [...]
“Law Firm Marketing News” – Your Firm’s Marketing Department — Inside, Outside or Both?
Our latest issue of “Law Firm Marketing News” has just been published. Topic: Your Firm's Marketing Department -- Inside, Outside or Both? Read this newsletter
Your Firm’s Marketing Department – Inside, Outside or Both?
Maximizing Your Marketing Investment As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are three options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous [...]
“Law Firm Marketing News” – Strategic Marketing Planning for 2023
Our latest issue of “Law Firm Marketing News” has just been published. Topics: Article of the Month: Strategic Marketing Planning for 2023 Read this newsletter
Strategic Marketing Planning:
What you need to know for 2023 Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn't there a better way than just "staying busy" in marketing? We believe that far too many firms jump into the marketing process [...]
“Law Firm Marketing News” – E-blasts – How to Systemize them!
Our latest issue of “Law Firm Marketing News” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter
Article – “Targeting Profitable Markets”
By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing [...]