What Can Your Firm Do To Grow? Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in Law Firm Marketing to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, [...]
Service Profile of the Month If your firm needs an updated website, would you like to work with a website development firm that does the following? Research and write (or edit) your content – with specialized knowledge of law firms Branding expertise to maximize your online presence Positioning and marketing strategy expertise to reach your [...]
Kevin W. Brown, M.B.A. recently attended a Bar CLE course on the new State Bar Rules of Professional Conduct, "Avoiding a State Bar Complaint: Review of Some Key Rules of Professional Conduct." There are a number of changes that attorneys have noted with the new rules - and of particular interest to The Specialists in [...]
Marketing Planning & Analysis Marketing planning is an essential ingredient for your firm’s investment in marketing. In fact, we believe that far too many law firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it. Hiring experts in strategic [...]
Few attorneys have had any formal education in marketing, yet any partner (or senior associate seeking to make partner) is expected to bring in new business. How? The Specialists in Law Firm Marketing has decades of experience in working with attorneys at all levels to help develop and nurture new client relationships. From referral/lead [...]
Is your firm actively using social media to reach your audience? If not, consider these facts: Around 7 out of 10 Americans use social media to connect with one another, engage with news content, share information and entertain themselves. (Source: Pew Research Center) Approximately 1 million new active mobile social users are added every day – [...]
As we wrap up 2018, we look back at a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment. Some firms were wildly successful, while others had disappointing results. Whether your firm had a great year or not, every firm wants even more success in [...]
A clear, dynamic, and diplomatic speaker, The Specialists in Law Firm Marketing's founder Kevin W. Brown, M.B.A. regularly speaks on various marketing and business development topics to law firms and organizations, including Bar Associations, Association of Legal Administrators chapters, and legal marketing groups. He has been invited to speak at national conferences in locations such as [...]
ANNOUNCEMENT: Same services | Same team | New name is now … Our new name represents what we’ve done since 1991, specializing in providing full-service marketing support for law firms. We serve law firms of all sizes across the country. As strategic marketing experts, The Specialists in Law Firm [...]
The Specialists in Law Firm Marketing, founded 1991, provides full-service marketing support for law firms. We serve law firms of all sizes across the country. As strategic marketing experts, The Specialists in Law Firm Marketing offers an unmatched ability to blend strategy with the selection of marketing tools. Your marketing dollars can be spent wisely and aimed at [...]