Part II: Profit-Driven Goals and Exceptional Branding by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association. This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge [...]
Part I: The critical role of "Integrated Internet Marketing" by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association. This will be published as a 3-part article in this newsletter} A major impact of the COVID-19 [...]
What you need to know for 2021 "Uncertainty" has been a keyword for 2020 - yet how certain is 2021? Marketing planning has likely never been needed more for your firm than it is now! When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, [...]
-- Weekly Marketing Resources during COVID-19 -- As we navigate the COVID-19 environment, your marketing activities need to adapt. It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing resources to help your firm … [...]
During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues. My response was “I’m doing great but as I say it, I realize that I don’t want to come across as being insensitive or insincere. I fully realize the tremendous financial pressures and health care concerns that our [...]
The phrase "We can all get through this by working together" is now commonly heard throughout society at large. Your firm is certainly doing everything it can to take care of employees and clients. And you are personally looking after your family and loved ones. The next phase is getting involved to help others. If [...]
In developing a client communications strategy during the coronavirus pandemic, the key challenge for most firms is how to communicate that you are caring, empathetic and ready to help vs. appearing that you are greedy and wanting to take advantage of others in a very trying time. On the other hand, is it even worse [...]
The coronavirus Covid-19 outbreak has been a rapidly evolving issue for the economy, as businesses across the country have been temporarily closing. Depending on location, some law firms are closing offices and asking employees to work remotely. Some courts have closed, while others have curtailed caseloads and services. The Covid-19 Virus is Highly Unusual – [...]
Six Key Steps Managing your firm is always a challenging task. Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations, or finances, it seems like there is always something that keeps your schedule full, right? With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]