Article of the Month:
Targeting Profitable Markets
Targeted marketing identifies a group (segment) of your potential clients who are more likely to buy your services/products. Once these key groups are defined, marketing campaigns can be developed to specifically address the needs of your targeted market and drive prospects to select your firm. In this article by Kevin W. Brown, M.B.A (as published in the “Orange County Register,” reprinted with permission), the author recommends five steps for your firm’s effective targeted marketing campaign.