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New State Bar Rules of
Professional Conduct:
How Could They Impact
Your Marketing?

Kevin W. Brown, M.B.A. recently attended a Bar CLE course on the new State Bar Rules of Professional Conduct, "Avoiding a State Bar Complaint: Review of Some Key Rules of Professional Conduct."  There are a number of changes that attorneys have noted with the new rules - and of particular interest to The Specialists in [...]

By |2019-05-21T03:30:08+00:00April 18th, 2019|Uncategorized|Comments Off on New State Bar Rules of
Professional Conduct:
How Could They Impact
Your Marketing?

Service Profile of the Month

Marketing Planning & Analysis Marketing planning is an essential ingredient for your firm’s investment in marketing.  In fact, we believe that far too many law firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it.  Hiring experts in strategic [...]

By |2019-05-21T03:31:04+00:00April 15th, 2019|Uncategorized|Comments Off on Service Profile of the Month

“Law Firm Marketing News” – March 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: Is it time for your firm to rebrand? Social Media: Research Shows Current Trends Service Profile of the Month: Personal Coaching Services Read this newsletter

By |2019-04-27T00:10:49+00:00March 30th, 2019|News|Comments Off on “Law Firm Marketing News” – March 2019

Is it time for your firm to rebrand?

Many law firms that have existed for some time face the issue of whether they should "rebrand."  Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination  is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and evolved" [...]

By |2019-04-19T21:17:40+00:00March 17th, 2019|News|0 Comments

Service Profile of the Month

  Few attorneys have had any formal education in marketing, yet any partner (or senior associate seeking to make partner) is expected to bring in new business.  How?  The Specialists in Law Firm Marketing has decades of experience in working with attorneys at all levels to help develop and nurture new client relationships. From referral/lead [...]

By |2019-04-19T21:09:59+00:00March 15th, 2019|Uncategorized|0 Comments

Social Media:
Research Shows Current Trends

Is your firm actively using social media to reach your audience? If not, consider these facts: Around 7 out of 10 Americans use social media to connect with one another, engage with news content, share information and entertain themselves. (Source: Pew Research Center) Approximately 1 million new active mobile social users are added every day – [...]

By |2019-04-19T21:10:17+00:00March 10th, 2019|Uncategorized|Comments Off on Social Media:
Research Shows Current Trends

“Law Firm Marketing News” – February 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: How to Get an E-Newsletter Up and Running without Losing Your Mind! 20 Signs That Your Website Needs Updating Service Profile of the Month: Part-Time Director of Marketing Read this newsletter

By |2019-03-15T23:05:02+00:00February 27th, 2019|News|Comments Off on “Law Firm Marketing News” – February 2019

Article: How to Get an E-Newsletter Up & Running without Losing Your Mind!

  As published in "Big News for Small Firms," The Magazine of the Solo and Small Firm section of the California State Bar Association, reprinted with permission.  E-newsletters can be an effective business development tool - but getting started can be a challenge.  Here is an edited Q&A session with marketing guru Kevin W. Brown, [...]

By |2019-04-19T21:18:58+00:00February 20th, 2019|News|Comments Off on Article: How to Get an E-Newsletter Up & Running without Losing Your Mind!

How to Get an E-Newsletter Up and Running without Losing Your Mind!

E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]

By |2019-03-18T17:21:16+00:00February 19th, 2019|Uncategorized|Comments Off on How to Get an E-Newsletter Up and Running without Losing Your Mind!

20 Signs That Your Website
Needs Updating

You might have suspected that your website needs work. Here are a few questions to consider in your evaluation … Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look [...]

By |2019-04-19T21:20:51+00:00February 18th, 2019|News|Comments Off on 20 Signs That Your Website
Needs Updating