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Failing to plan is planning to fail …   Can you afford to waste time and money?  Far from it, your firm is likely looking at ways to cut costs.  So why put your dollars into futile marketing efforts?  You know that you must market, or watch your firm die, but isn’t there a better [...]

Service Profile of the Month     Is your firm planning for advertising costs in 2020?  Advertising can be one of the most expensive marketing techniques, so it is important to not just have effectively-designed and written ads but also a sound strategy and an effectively-executed campaign. Crucially, The Specialists in Law Firm Marketing helps you [...]

Service Profile of the Month   Do you have trouble setting your firm apart from the crowd?  A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace.  Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]

7 Key Factors   Many law firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc.  You might wonder whether it is worthwhile for you to do so as well.  Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing [...]

Follow These Steps to Avoid Key Mistakes   Choosing an advertising agency is more difficult than it used to be.  Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio.  The agencies also charged big bucks to [...]

Service Profile of the Month   If your firm is considering a merger, marketing is obviously a critical area to evaluate for the deal to work. How will you retain clients? What are the best methods to maximize the PR value?  How can you effectively combine the unique branding and positioning strengths of each entity? [...]