Failing to plan is planning to fail …
Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your firm die, but isn’t there a better way than just “staying busy” in marketing?
We believe that far too many firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it. This can translate into many thousands of dollars wasted on advertising, inadequate website design, ineffective seminars, fruitless public relations campaigns, etc. What is a needed? A PLAN, A PLAN!
Strategic Marketing Plans: Basic Steps
There is truth in the statement “Failing to plan is planning to fail.” A Strategic Marketing Plan involves several steps, including: