Few attorneys have had any formal education in marketing, yet any partner (or senior associate seeking to make partner) is expected to bring in new business. How? The Specialists in Law Firm Marketing has decades of experience in working with attorneys at all levels to help develop and nurture new client relationships. From referral/lead [...]
Is your firm actively using social media to reach your audience? If not, consider these facts: Around 7 out of 10 Americans use social media to connect with one another, engage with news content, share information and entertain themselves. (Source: Pew Research Center) Approximately 1 million new active mobile social users are added every day – [...]
Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: How to Get an E-Newsletter Up and Running without Losing Your Mind! 20 Signs That Your Website Needs Updating Service Profile of the Month: Part-Time Director of Marketing Read this newsletter
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
A budget can be an important tool in tracking marketing efforts to determine their effectiveness. It helps partners/shareholders to understand the crucial role of marketing in the firm’s overall performance. It acts as a gauge to test the firm’s level of commitment to marketing. It also allows the controller/administrator to manage spending on client relations [...]
It is very common for a new client to say to me at an initial meeting “We’ve been trying several things in marketing but nothing seems to work. After trying it on our own, we hired this PR guy who really couldn’t do what we wanted, and then an advertising agency, but again, we didn’t [...]
As we wrap up 2018, we look back at a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment. Some firms were wildly successful, while others had disappointing results. Whether your firm had a great year or not, every firm wants even more success in [...]
We were recently hired by a newly-forming firm consisting of several attorneys who were joining together from various firms. Of course, they had developed concepts of what services would be offered and what their firm culture would be like but they needed our help in all aspects of marketing the firm. They wanted it professionally-managed [...]
Once a year, every firm should review their website, sometimes with outside assistance, to make sure that it is up-to-date in content and design. Have you done so lately? Do you know that your website reflects directly on your firm's professionalism and service quality? It must be up to contemporary standards. If your website looks [...]
A clear, dynamic, and diplomatic speaker, The Specialists in Law Firm Marketing's founder Kevin W. Brown, M.B.A. regularly speaks on various marketing and business development topics to law firms and organizations, including Bar Associations, Association of Legal Administrators chapters, and legal marketing groups. He has been invited to speak at national conferences in locations such as [...]