Maximize Your $$$ Spent on PR! If you find that your PR firm doesn’t understand your practice or the culture in your firm, you’ll likely be very frustrated. At some point in time, you’ll find yourself asking “Why do I always end up substantially changing their work? Why do I have to teach them [...]
As published in "Big News for Small Firms," The Magazine of the Solo and Small Firm section of the California State Bar Association, reprinted with permission. E-newsletters can be an effective business development tool - but getting started can be a challenge. Here is an edited Q&A session with marketing guru Kevin W. Brown, [...]
E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter? What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]