Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: Topic: "Maximizing Digital Marketing Techniques during COVID-19"" In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication. Those firms who are the fastest and most flexible in adapting to digital marketing trends will have an [...]
Part III: Maximizing Digital Marketing Techniques during COVID-19 by Kevin W. Brown, M.B.A. {Note: Adapted and reprinted with permission from the author's article in "Orange County Lawyer" magazine, as published by the Orange County Bar Association. This is the 3rd article in a 3-part series} In the last issue of this three-part article on [...]
Our latest issue of “Law Firm Marketing News” has just been published. Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]