Your Firm’s Marketing Department – Inside, Outside or Both?

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical.  A marketing department for a small to mid-sized firm can take many shapes.  Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s).  There are numerous variants of this form, some [...]

By |2018-12-06T23:16:53+00:00December 4th, 2018|News|0 Comments

Establishing A Marketing Budget

A budget can be an important tool in tracking marketing efforts to determine their effectiveness.  It helps partners/shareholders to understand the crucial role of marketing in the firm’s overall performance.  It acts as a gauge to test the firm’s level of commitment to marketing.  It also allows the controller/administrator to manage spending on client relations [...]

By |2018-12-04T20:47:20+00:00December 4th, 2018|News|0 Comments

SPECIAL ISSUE:
Strategic Planning for 2019

As we wrap up 2018, we look back at a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment.  Some firms were wildly successful, while others had disappointing results.  Whether your firm had a great year or not, every firm wants even more success in [...]

By |2019-02-19T03:10:59+00:00December 4th, 2018|Uncategorized|0 Comments
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