“Law Firm Marketing News” – June 2019
Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: How to Choose a Website Developer Service Profile of the Month: Business Development Training Read this newsletter
Brown’s Hierarchy of Methods to Obtain Business: What Can Your Firm Do To Grow?
Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in Law Firm MarketingTM to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, based on two essential criteria: (1) [...]
Launch of client website: The Law Offices of Tony Rackauckas
We are pleased to announce the launch of another client website: The Law Offices of Tony Rackauckas. See it at: https://rackauckas.com/ This website was designed and written by The Specialists in Law Firm Marketing™ for this client’s practice in “High Profile & Sensitive Transactions & Litigation.”
“Law Firm Marketing News” – April 2019
Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: New State Bar Rules of Professional Conduct: How Could They Impact Your Marketing? Service Profile of the Month: Marketing Planning & Analysis Read this newsletter
New State Bar Rules of Professional Conduct: How Could They Impact Your Marketing?
Kevin W. Brown, M.B.A. recently attended a Bar CLE course on the new State Bar Rules of Professional Conduct, "Avoiding a State Bar Complaint: Review of Some Key Rules of Professional Conduct." There are a number of changes that attorneys have noted with the new rules - and of particular interest to The Specialists in [...]
“Law Firm Marketing News” – March 2019
Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: Is it time for your firm to rebrand? Social Media: Research Shows Current Trends Service Profile of the Month: Personal Coaching Services Read this newsletter
“Law Firm Marketing News” – February 2019
Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: How to Get an E-Newsletter Up and Running without Losing Your Mind! 20 Signs That Your Website Needs Updating Service Profile of the Month: Part-Time Director of Marketing Read this newsletter
Your Firm’s Marketing Department – Inside, Outside or Both?
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
Establishing A Marketing Budget
A budget can be an important tool in tracking marketing efforts to determine their effectiveness. It helps partners/shareholders to understand the crucial role of marketing in the firm’s overall performance. It acts as a gauge to test the firm’s level of commitment to marketing. It also allows the controller/administrator to manage spending on client relations [...]
Strategic Marketing Plans: Preparing Your Firm for Success
It is very common for a new client to say to me at an initial meeting “We’ve been trying several things in marketing but nothing seems to work. After trying it on our own, we hired this PR guy who really couldn’t do what we wanted, and then an advertising agency, but again, we didn’t [...]