Idea of the Month:
Strategic Marketing Plans
Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your firm die, but isn't there a better way than just "staying busy" in marketing?
Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction and a method to measure and control your efforts.
Far too many firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it. The result can be massively wasted time and money, as well as lack of achieving marketing results.
It is very common for a new client to say at an initial meeting "We've been trying several things in marketing but nothing seems to work. After trying it on our own, we hired this PR guy who really couldn't do what we wanted, and then an advertising agency, but again, we didn't really get any results. We then heard of your firm and your expertise in overall marketing and strategy. What are we doing wrong?" This scenario points out the importance of strategic marketing to any firm. Without an effective strategy, youare wandering aimlessly in your search for revenue and profitability.
The Specialists in Law Firm Marketing has developed hundreds of Strategic Marketing Plans for our clients, and we can help you, too. Through our unique process, clients are able to improve the effectiveness of their marketing efforts, while appropriately managing the use of human and financial resources. Our goal is to help you work smarter, not harder. Interested? Contact the experts at The Specialists in Law Firm Marketing.
|
