The power of a
"Digital Communications System"
- Are you looking for a system
to regularly communicate to your clients, prospects and key
contacts?
- Are you frustrated that
your target market lacks awareness of your branding and services?
- Do you have great
client and prospects lists -- but don't have an effective method
to keep in touch?
RECENT ENGAGEMENT -- MID-SIZE FIRM:
Summary of Client Needs
This
client had a typical problem: Very little partner time for marketing.
The partners all had a boatload of day-to-day billable and admin work
that constantly pulled them away from marketing.
Surprisingly,
they had found that clients weren't fully aware of the firm's services;
in fact, some had hired other firms to do certain work instead of
hiring their firm. The firm's managing partner had thought that phone
calls and client meetings were sufficient to keep clients fully
informed. Instead, he had become convinced that clients needed to be
reminded regularly of the firm's capabilities and he needed methods to
help steer clients to the firm's website and to contact the firm for
help.
In
fact, the other partners were asking for a better
"firmwide system," since billable hour requirements,
along with the sheer volume of clients and related admin work, had made
it increasingly difficult for them to do regular marketing
communication. As for prospects and referral sources, the partners
recognized that they needed the same firmwide system to maintain
contact.
How SLFM Helped
We
evaluated the firm's services, branding, and target markets, then
developed an annual calendar of topics that would be appealing to
clients, as well as generate activity and inquiries from prospects and
referral sources.
We
then prepared a custom e-blast design and social media templates that
blended well with the firm's overall branding. Our
system involved writing content and designing graphics that drew
attention to the firm, in a very professional way, not tacky and
low-end. Techniques were used to generate direct inquiries from
clients, increase engagement (views, open rate, etc.), and drive traffic
back to the firm's website, where contacts could read more about
services, bios and other recent matters.
Finally,
on a monthly basis we implemented this "Digital Communications
Campaign" through three avenues: e-blasts, social
media posts, and website posts. Metrics were provided to monitor
results.
DO YOU NEED A "DIGITAL COMMUNICATIONS SYSTEM"?
At
The Specialists
in Law Firm Marketing, we have developed an
efficient and effective systemized approach to e-communication. On a
regular basis (usually monthly or bi-monthly), we
design, write and distribute your branding through three key channels:
Our
goal is to make the process easy for you! We help to develop content
and handle all aspects of design and distribution. This level of
service is crucial if you are to communicate to your target market on a
frequent basis, while limiting your time involvement.
With
over 30 years of experience serving hundreds of firms, The Specialists in Law Firm
Marketing
has the expertise that your firm needs. Contact
the experts at The
Specialists in Law Firm Marketing to discuss your needs
and for an estimate.
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