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Idea of the Month:
Strategic Marketing Plans
Can
you afford to waste time and money? Far from it, your firm is likely
looking at ways to cut costs. So why put your dollars into futile
marketing efforts? You know that you must market, or watch your firm
die, but isn't there a better way than just "staying busy" in
marketing?
Strategic
marketing planning is the single
most important factor to long-term marketing success. An
effectively designed "Strategic Marketing Plan"
should be the foundation of your firm's marketing efforts throughout
the year, providing specific direction and a method to measure and
control your efforts.
Far
too many firms jump into the marketing process without a clear vision
and understanding of what they want to achieve and how they are going
to accomplish it. The result can be massively wasted time and money, as
well as lack of achieving marketing results.
It
is very common for a new client to say at an initial meeting "We've been trying several
things in marketing but nothing seems to work. After trying it on our
own, we hired this PR guy who really couldn't do what we wanted, and
then an advertising agency, but again, we didn't really get any
results. We then heard of your firm and your expertise in overall
marketing and strategy. What are we doing wrong?" This
scenario points out the importance of strategic marketing to any firm.
Without an effective strategy, youare wandering aimlessly in your
search for revenue and profitability.
The Specialists in Law Firm Marketing has developed hundreds of
Strategic Marketing Plans for our clients, and we can help you, too.
Through our unique process, clients are able to improve the
effectiveness of their marketing efforts, while appropriately managing
the use of human and financial resources. Our goal is to help you work
smarter, not harder. Interested? Contact
the experts at The
Specialists in Law Firm Marketing.
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