======== The Specialists in Law Firm Marketing ========= ============== Newsletter =============== ================================================================== Check it on the web for best possible design. http://specialistslawfirmmarketing.com/category/newsletteremail/ ================================================================== ------------------------------------------------------------------ ------------------------------------------------------------------ December 2019 ------------------------------------------------------------------ Preparing for Marketing Success
in 2020 ------------------------------------------------------------------ Six Key Steps   Managing your firm is always a challenging task.  Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations, or finances, it seems like there is always something that keeps your schedule full, right?  With all of these consuming functional areas of your day-to-day work, marketing can often be set aside until you “have some time to do it” which often is far too little time needed to do it right. Unfortunately, even with a strong economy, neglecting marketing can dramatically affect your firm’s revenues.  Recently, I met with a client who confessed that the above scenario was directly on-point to his firm’s situation.  The firm had been very busy for months but failed to do any marketing.  As a result, revenues had not only flat-lined but unless something changed quickly, he was going to face financial cutbacks. Likely you’ve heard the same story from your colleagues, some of whom had to "close shop" or join another firm in order to survive.  You know that you need to avoid this scenario but aren’t sure exactly what to do to stay out of it. So, looking toward 2020, what marketing steps can your firm do to help make it a success? READ FULL ARTICLE ------------------------------------------------------------------ Social Media ------------------------------------------------------------------ Service Profile of the Month     Social media has become a necessity in online marketing for most firms. Whether your firm has ever used social media or you are looking to make full use of the platforms you already have, The Specialists in Law Firm Marketing provides expertise in strategically planning your social media campaign and knowing just what to do for your needs. Strategic Guidance It is relatively easy to be “busy” in social media — but much more difficult to be productive. This is where strategic planning is crucial.  Our approach is that strategy is essential to success in social media marketing. The Specialists in Law Firm Marketing can help clients with: Developing goals Evaluating target markets and developing contacts Positioning products or services Building brand awareness and positive perceptions Selection of the correct social media platforms Creating a comprehensive campaign to consistently reach your audience Developing metrics to track results Consistent Implementation Your firm cannot just create social media accounts and expect returns. The key is to be active posting relevant content throughout the year, which will help contacts become more aware of your brand. This in turn can create potential clients who can easily share your firm with others. The Specialists in Law Firm Marketing's process includes: Plan/calendarize for regular posts Draft text content that is customizable to each platform as needed Create/procure graphic imagery as needed per various platforms Handle all details of posts Interactivity: Liking, commenting and sharing. Tools to drive traffic back to your website and boost your search rankings in Google Need Assistance? With over 25 years of experience serving hundreds of firms, The Specialists in Law Firm Marketing has the expertise that your firm needs. Click here to learn more about our social media services.  Contact us to discuss your needs and for an estimate. ------------------------------------------------------------------ Speaking Engagements ------------------------------------------------------------------ Does your organization need a speaker for an event in 2020? If so, contact us for a "Speaker Package" to see if Mr. Brown is available. Topics include: CLE Presentations on Ethics Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations ------------------------------------------------------------------ Contact: ------------------------------------------------------------------ Specialists Law Firm Marketing 20861 Skimmer Lane, Suite 200 Huntington Beach CA 92646 Phone 714.965.1556 Fax 714.965.2416 http://specialistslawfirmmarketing.com ------------------------------------------------------------------ Links: ------------------------------------------------------------------ About Us: http://specialistslawfirmmarketing.com/about-us/ Our Services: http://specialistslawfirmmarketing.com/part-time-director-of-marketing/ Contact Us: http://specialistslawfirmmarketing.com/contact/ Disclaimer: http://specialistslawfirmmarketing.com/disclaimer/ ------------------------------------------------------------------ Unsubscribe: ------------------------------------------------------------------ This newsletter was sent to #email#. 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