News

/News

Brown’s Hierarchy of Methods to Obtain Business: What Can Your Firm Do To Grow?

Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps The Specialists in Law Firm MarketingTM to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, based on two essential criteria: (1) [...]

By |2019-05-21T03:52:56+00:00May 21st, 2019|News|Comments Off on Brown’s Hierarchy of Methods to Obtain Business: What Can Your Firm Do To Grow?

Launch of client website: The Law Offices of Tony Rackauckas

We are pleased to announce the launch of another client website: The Law Offices of Tony Rackauckas. See it at: https://rackauckas.com/ This website was designed and written by The Specialists in Law Firm Marketing™ for this client’s practice in “High Profile & Sensitive Transactions & Litigation.”

By |2019-05-01T18:28:35+00:00May 1st, 2019|News|Comments Off on Launch of client website: The Law Offices of Tony Rackauckas

“Law Firm Marketing News” – April 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: New State Bar Rules of Professional Conduct: How Could They Impact Your Marketing? Service Profile of the Month: Marketing Planning & Analysis Read this newsletter

By |2019-04-27T00:18:52+00:00April 27th, 2019|News|Comments Off on “Law Firm Marketing News” – April 2019

New State Bar Rules of Professional Conduct: How Could They Impact Your Marketing?

Kevin W. Brown, M.B.A. recently attended a Bar CLE course on the new State Bar Rules of Professional Conduct, "Avoiding a State Bar Complaint: Review of Some Key Rules of Professional Conduct."  There are a number of changes that attorneys have noted with the new rules - and of particular interest to The Specialists in [...]

By |2019-04-22T19:00:18+00:00April 19th, 2019|News|Comments Off on New State Bar Rules of Professional Conduct: How Could They Impact Your Marketing?

“Law Firm Marketing News” – March 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: Is it time for your firm to rebrand? Social Media: Research Shows Current Trends Service Profile of the Month: Personal Coaching Services Read this newsletter

By |2019-04-27T00:10:49+00:00March 30th, 2019|News|Comments Off on “Law Firm Marketing News” – March 2019

Is it time for your firm to rebrand?

Many law firms that have existed for some time face the issue of whether they should "rebrand."  Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination  is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and evolved" [...]

By |2019-04-19T21:17:40+00:00March 17th, 2019|News|0 Comments

“Law Firm Marketing News” – February 2019

Our latest issue of “Law Firm Marketing News” has just been published. See it for these topics: How to Get an E-Newsletter Up and Running without Losing Your Mind! 20 Signs That Your Website Needs Updating Service Profile of the Month: Part-Time Director of Marketing Read this newsletter

By |2019-03-15T23:05:02+00:00February 27th, 2019|News|Comments Off on “Law Firm Marketing News” – February 2019

Article: How to Get an E-Newsletter Up & Running without Losing Your Mind!

  As published in "Big News for Small Firms," The Magazine of the Solo and Small Firm section of the California State Bar Association, reprinted with permission.  E-newsletters can be an effective business development tool - but getting started can be a challenge.  Here is an edited Q&A session with marketing guru Kevin W. Brown, [...]

By |2019-04-19T21:18:58+00:00February 20th, 2019|News|Comments Off on Article: How to Get an E-Newsletter Up & Running without Losing Your Mind!

20 Signs That Your Website
Needs Updating

You might have suspected that your website needs work. Here are a few questions to consider in your evaluation … Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look [...]

By |2019-04-19T21:20:51+00:00February 18th, 2019|News|Comments Off on 20 Signs That Your Website
Needs Updating

Your Firm’s Marketing Department – Inside, Outside or Both?

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical.  A marketing department for a small to mid-sized firm can take many shapes.  Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s).  There are numerous variants of this form, some [...]

By |2018-12-06T23:16:53+00:00December 4th, 2018|News|0 Comments