News

  As published in "Big News for Small Firms," The Magazine of the Solo and Small Firm section of the California State Bar Association, reprinted with permission.  E-newsletters can be an effective business development tool - but getting started can be a challenge.  Here is an edited Q&A session with marketing guru Kevin W. Brown, [...]

Key Questions for Screening   For years, law firms have utilized outside marketing consultants to assist in their marketing efforts.  Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts.  However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants.  Why [...]

Our latest issue of “Law Firm Marketing News” has just been published. Topic: 20 Signs That Your Website Needs Updating Read this newsletter

Boost Revenues with More Involvement   If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing.  For example, if you’re going to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate all [...]

Our latest issue of “Law Firm Marketing News” has just been published. Topic: Is it time for your firm to rebrand? Read this newsletter

Our latest issue of “Law Firm Marketing News” has just been published. Topic: Recent Engagement - Website Upgrade Read this newsletter

Our latest issue of “Law Firm Marketing News” has just been published. Topic: Your Firm's Marketing Department -- Inside, Outside or Both? Read this newsletter

Our latest issue of “Law Firm Marketing News” has just been published. Topics: Article of the Month: Strategic Marketing Planning for 2023 Read this newsletter